1. The quality of the green bean

100% Arabica? Of course. And, only AAA quality Arabica for that matter. At 4th Avenue, we simply refuse to compromise the quality of our blend by adding any Robusta or low-grade coffee: an attitude that will never change. We are driven by passion, not profit.

2. The secret blend 
It’s a secret. Fabled. Even magical.
I’m not meant to say any more than that.
Ok, fine. You’ve convinced me.

We throw in coffees from South America, a few from Africa, and poof: a unique, unrivalled deliciousness that no one else has ever managed to produce. Obviously, we can’t give away the exact details – it’s a taste exclusive to 4th Avenue. Our trade secret. You won’t get anything quite the same anywhere else.

3. Boutique-style, hand roasting

This is where the magic really happens. Our pink Diedrich roaster and legendary roasters, combine to perform an act that Houdini would be proud of. They drop the green beans at the top. They look through the heavenly peephole. And voilà! Deliciousness.

4. Perfection in preparation

Like having a Lamborghini and not knowing how to drive – having freshly roasted, premium quality coffee without a champion barista is futile. Enchanted roasting is only half the battle. To round off the show, our magical men are back for act number two. This time our passionate roasters line up at the hand-made Elektra coffee machine. Armed with a portafilter and a pitcher, the show begins. The machine surges. The milk wand whines. The pitcher swirls and bangs. The show is over. Legendary.

5. The Finale

A full-bodied blend of flavours which delivers sensations of cocoa and hazelnut, with rich dark chocolate aromas for a lingering velvety finish, known affectionately as ‘The Legendry Pink’.


For your home:
1KG House Blend – R295
500g House Blend – R170
250g House Blend – R90
12 Coffee Pods (Nespresso Compatible) – R95

We also supply restaurants, shops, businesses, cafes and coffee shops and can tailor make packaging of beans to your own specific brand.
Call us today to find out more about our unique offering and incredible trade prices!

Sean Oldham: (079) 993-4368
Samantha Sporides: (083) 441-0406