1. The quality of the green bean

100% Arabica? Of course. And, only AAA quality Arabica for that matter. At 4th Avenue, we simply refuse to compromise the quality of our blend by adding any Robusta or low-grade coffee: an attitude that will never change. We are driven by passion, not profit.

2. The secret blend

It’s a secret. Fabled. Even magical.
I’m not meant to say any more than that.
Ok, fine. You’ve convinced me.

We throw in coffees from South America, a few from Africa, and poof: a unique, unrivalled deliciousness that no one else has ever managed to produce. Obviously, we can’t give away the exact details – it’s a taste exclusive to 4th Avenue. Our trade secret. You won’t get anything quite the same anywhere else.

3. Boutique-style, hand roasting

This is where the magic really happens. Our pink Diedrich roaster and legendary roasters, combine to perform an act that Houdini would be proud of. They drop the green beans at the top. They look through the heavenly peephole. And voilà! Deliciousness.

4. Perfection in preparation

Like having a Lamborghini and not knowing how to drive – having freshly roasted, premium quality coffee without a champion barista is futile. Enchanted roasting is only half the battle. To round off the show, our magical men are back for act number two. This time our passionate roasters line up at the hand-made Elektra coffee machine. Armed with a portafilter and a pitcher, the show begins. The machine surges. The milk wand whines. The pitcher swirls and bangs. The show is over. Legendary.

5. The Finale

A full-bodied blend of flavours which delivers sensations of cocoa and hazelnut, with rich dark chocolate aromas for a lingering velvety finish, known affectionately as ‘The Legendary Pink’.

Our Awards:

For your home:

1KG House Blend – R390

250g House Blend – R110
12 Coffee Pods (Nespresso Compatible) – R110

Trade

We also supply restaurants, shops, businesses, cafes and coffee shops and can tailor make packaging of beans to your own specific brand.

Call us today to find out more about our unique offering and incredible trade prices!

Contact:

The Roastery: 082 378 2109

Samantha Sporides: 083 441 0406

Ian Ziervogel (Owner): 082 551 5938

Who We Are

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Our Products

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

How We Work

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Our Products

Highest Quality

Handmade

Made with passion by 300+ curators across the country.

100% Natural

Eat local, consume local, closer to nature.

Curated Products

Eat local, consume local, closer to nature.

Modern Farm

Made with passion by 300+ curators across the country.

Alway Fresh

Eat local, consume local, closer to nature.

Sustainable

Chemical free consumption IN and ON your body.

Our Team

We Are The Best Team

Sherri Horton
Founder
Hector Stokes
Farmer
Aliesha Preston
Farmer
Eiliyah Gould
Farmer