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What makes the coffee at 4th Avenue so special?

1. The quality of the green bean

100% Arabica?  Of course. And, only AAA quality Arabica for that matter. At 4th Avenue we simply refuse to compromise the quality of our blend by adding any Robusta or low-grade coffees. And, that will never change. We are driven by passion, not profit.

The Diedrich peephole


2. The secret blend – Legendary Pink

It’s a secret. Even magical.

I’m not meant to say any more than that.

Ok, fine. You’ve convinced me.

We throw in coffees from South America, a few from Africa, and poof: unique deliciousness. Obviously we can’t give away the exact details – it’s a taste exclusive to Legendary Pink. Our trade secret. You won’t get anything quite the same anywhere else.

Freshly roasted 'Legendary Pink'


3. Boutique-style, hand roasting

This is where the magic really happens. Our pink Diedrich roaster and fantastical roasters, Prince and Mayibongwe, combine to perform an act that Houdini would be proud of. They drop the green beans in the top. They look through the heavenly peephole. And voilà! Deliciousness.

Mayibongwe roasting in the Diedrich coffee roaster


4. Perfection in preparation

Like having a Lamborghini and not knowing how to drive, having freshly roasted, premium quality coffee without a champion barista is futile. Enchanted roasting is only half the battle. To round off the show, our magical men are back for act number two. This time Prince and Mayibongwe line up at the hand-made Elektra coffee machine. Armed with a porta filter and a pitcher, the show begins. The machine surges. The milk wand whines. The pitcher swirls and bangs. The show is over. Legendary.

Prince on the Elektra